There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Facebook Will Always Be No. 2 To Google NASDAQ Google ( GOOG ) got there first, so unless the 22-Immutable Laws of Marketing got revoked, Google will always be #1 and Facebook, who got there second, will always be #2. Judging by the number of lawsuits filed against it over its short history, ... and more » |
MarketingProfs.com (subscription) | What Is Agile Marketing, and Why Is It Essential to Marketing Operations? MarketingProfs.com (subscription) —Kirsten Knipp, senior director, marketing, SolarWinds "Back in 1993, Al Ries and Jack Trout could write in their classic, The 22 Immutable Laws of Marketing, that 'marketing effects take place over an extended length of time' (Law 11). and more » |
Facebook Will Always Be #2 To Google: That's Why It's Worth $30 Billion Not ... The Market Oracle Google got to there first, so unless the 22-Immutable Laws of Marketing got revoked Google will always be #1 and Facebook, who got there second, will always be #2. Judging by the number of lawsuits filed against it over its short history, ... and more » |
Enterprise Irregulars | All the Interest in Pinterest Enterprise Irregulars It is a mistake to think that better technology wins the day. Time after time we see that the company in first and with greater marketing resources is the winner. If you doubt this, check out “The 22 Immutable Laws of Marketing” by Trout and Reiss. and more » |
