ClickZ | 14 Social Media ROI Metrics You Can Use Right Now! ClickZ However, in the long run, unless you are a brand that has the budget and potential to eventually gain hundreds of thousands or even millions of fans, it may be your least valuable metric. Social page views. This metric is just like page views to your ... and more » |
Forbes | A Story About Occupying Digital Space. Or an Answer to 'How Should I Be ... Forbes If you are a brand conducting yet another digital platform study, stop and ask the hard questions about how the study will actually illuminate what you should be doing out there, and what really matters to the consumers in your category as they engage ... and more » |
How to keep up with hyper-connected consumers iMedia Connection Would you define Netflix as just an entertainment company or an entertainment and technology company? Lastly, if you are a brand, it's time to start fostering relationships with agencies and startups. Brands that keep things purely in-house bottleneck ... |
Is Finnegan worth the investment in St. Louis? National Football Post You are a brand new GM, but you've paid your dues in the personnel department of two NFL teams for 15 years. You've just hired a new coach, who's been to a Super Bowl, and he's a defensive guy. So, despite the fact that you inherited an offense that ... |
Business 2 Community | Brand Journalism, Disclosure and Sponsored Content Business 2 Community When a brand participates on a third-party site, there should be full disclosure that you are a brand employee. And if the space is paid for, that should also be disclosed. Bottom line is that authors of content should disclose their employer and ... |
DataSift Exploits Big Data for New Insights Into Customers Wall Street Journal (blog) “If you are a brand with a high volume of discussion you want to be able to segment the kind of conversation coming in—is this sales, is this support, are they just re-tweeting? What we can give is prioritization based on how much social impact they ... and more » |
Market Yourself – Part 1 Business 2 Community YOU are a brand. I am a brand. We all have our own brand, and in a digital world, it's on us to define what that brand is, and how we want to use it. Recession or not, high unemployment or not, it's up to you to create the life you want for yourself. and more » |
Newsolio | Ten steps to self promotion – In a competitive market you have to learn to ... Newsolio Before you know it you are a brand! Once you have established your USP you can start building it into your image using it in all your communications, your business cards, your logo and your letterheads. It will soon become a part of your own ... |
Federal Realty's CEO Hosts Investor/Analyst Day (Transcript) Seeking Alpha But if you are a special brand, if you are a brand that's up and coming, if you're a brand that is building its name, you really need a special place and I will share with you one quick conversation. We were meeting with a retailer yesterday and the ... |
